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What is Asthma Ambassadors?
Why have Asthma Ambassadors?
Who can become an Asthma Ambassador?
What is the process of becoming an Asthma Ambassador?
How much time do I need to become an Asthma Ambassador?
Who do I speak to as an Asthma Ambassador?
How do my friends get their information packages?
Do I need to travel anywhere as an Asthma Ambassador?
Do I have any targets or goals as an Asthma Ambassador?
Will I be asked to do any fundraising?
How do you use any information that you collect?





What is Asthma Ambassadors?

Asthma Ambassadors was started in 2010 by the National Asthma Patient Alliance (NAPA) in conjunction with the Asthma Society of Canada (ASC). Asthma Ambassadors are volunteer members of NAPA (a FREE grassroots patient organization for Canadians affected by asthma) who have committed to providing asthma information to people they encounter in their everyday lives. Asthma Ambassadors are provided with training and asthma information, but are not trained to dispense medical advice. Asthma Ambassadors spend their normal amount of time with friends, family, co-workers, teammates, and more; and if the topic of asthma arises, they are equipped with information about asthma management, the Asthma Society of Canada, and other resources. We expect that each interaction should take approximately 10 minutes, and will provide everyday Canadians a better understanding of asthma, the leading chronic disease in Canada.

Why have Asthma Ambassadors?

A growing amount of research has shown that community-based, peer-to-peer support plays a critical role in chronic disease management. Many people with asthma are symptom-free due to proper care and management, and those suffering from poorly controlled asthma are unable to identify people who may be able to offer them support. Furthermore, many people with recurring (even daily) symptoms mistakenly believe that they have done “all they can do”, without realizing it may be possible to live symptom-free. These individuals are unlikely to search for information unless it is provided by a direct contact. Asthma Ambassadors have received extra training and information to help them provide asthma information to their friends and their communities.

Who can become an Asthma Ambassador?

You can! Asthma affects all of us, and anyone with a connection to asthma who would like to help spread information to their community is welcome to join.

What is the process of becoming an Asthma Ambassador?

There is a simple five-step process to becoming an Asthma Ambassador.

  1. Join NAPA. A link to the FREE online form is available at Click Here.
  2. Complete our e-learning module at Click Here. This online learning tool was developed by the Asthma Society of Canada in partnership with McMaster University to assist people in learning the basic concepts of asthma management and treatment.
  3. Endorsement process. The Asthma Society of Canada will call you to discuss the program, answer your questions, and confirm your suitability to represent NAPA and the ASC as an Asthma Ambassador.
  4. Connect with Certified Asthma/Respiratory Educators. You will hold an in-person or webinar session with a Certified Asthma/Respiratory Educator, which will enable you to learn about asthma resources and materials available from the ASC, and clinics in your area.
  5. Receive the asthma educational package for distribution. You are now an Asthma Ambassador!
How much time do I need to become an Asthma Ambassador?

NAPA does not expect that becoming an Asthma Ambassador will be an extra burden on you, nor do you need to “budget” any time to assist us with this program. Instead, most of the activities surrounding Asthma Ambassadors will take place as part of your normal routine. When asthma topics come up in normal conversation, you will be able to provide the knowledge and information you have been given.

Who do I speak to as an Asthma Ambassador?

We expect that Asthma Ambassadors will speak to people they already know, in a one-on-one setting. If you already know friends, co-workers or teammates with asthma, these people would be great to approach. At other times when asthma-related topics arise in general conversation, or if you notice someone suffering from symptoms, you can use your information in this setting as well. We anticipate that you might devote approximately 10 minutes of conversation with each person, wherever you happen to be when the topic arises.

How do my friends get their information packages?

The Asthma Society of Canada will send you information packages for your friends, as well as a “master” kit for yourself. If you have one of our asthma information packages with you when you have a conversation about asthma, you can give your friend the package at that time. If you will be seeing the person again in the near future, you can promise to bring the package along with you at that time. Alternately, if you record a name and address, the Asthma Society of Canada can mail the package on your behalf.

Do I need to travel anywhere as an Asthma Ambassador?

The second part of the program is that you distribute information packages at community-based locations that you already visit – your local pharmacy, your gym, a public swimming pool or ice rink, the waiting room of your doctor and dentist, or even an information desk at the place you work. Some Asthma Ambassadors may choose to set up a booth at community events such as a sports tournament or school information night, but setting up an event is not required as part of the Asthma Ambassadors program.

Do I have any targets or goals as an Asthma Ambassador?

We hope that you will speak to a handful of people each month, and that each Asthma Ambassador will convince about 15 people to become members of the National Asthma Patient Alliance each year. Of course, our main goal is increasing the level of information and awareness about asthma management in your area.

Will I be asked to do any fundraising?

The Asthma Ambassadors are not expected to do any fundraising, collect donations, or handle any money. In fact, the asthma information packages that you distribute don’t contain any donation requests or fundraising forms. If an Asthma Ambassador provides the Asthma Society of Canada with an address to mail a package to, we guarantee that we will use the address only to mail the information package.

How do you use any information that you collect?

We do not sell or share either physical addresses or e-mail addresses, and we will not send any e-mails, packages, or fundraising solicitations to people unless they have specifically asked for them. But we are trying using the Asthma Ambassadors program to expand our member list by convincing Canadians that they should sign up as members of the National Asthma Patient Alliance (NAPA). The larger NAPA becomes, the larger voice we are able to provide on behalf of asthma patients in Canada, and the more information we can disseminate. As our NAPA members know, NAPA communication e-mails are not solicitations for donations; they provide information, news, and events of interest to people with asthma

Have you read enough? Want to get started? Click Here to register as an Asthma Ambassador!

Who can become an
Asthma Ambassador?

You can! Asthma affects all of us, and anyone with a connection to asthma who would like to help spread information to their community is welcome to join.


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