We are thrilled to announce that as of this summer, the Asthma Society of Canada will formally be known as Asthma Canada. At a time when the prevalence of asthma is on the rise worldwide and in Canada, we want to ensure that we continue to be a voice for all children and adults who are affected by asthma in Canada, including families, caregivers and other support networks.
Since the founding of the Asthma Society of Canada in 1973, we have undergone significant developments as an organization. We felt it was time to realign our identity to better reflect our priorities. We want to ensure that our reach is inclusive of the whole spectrum of those affected by asthma. Our new name, Asthma Canada reflects an organizational move away from a narrow focus on those living with asthma to a more inclusive focus on all Canadians impacted by asthma. We represent not just 11 year old Matthew
who suffers from asthma, but also his parents, sister, grandparents, friends, teachers and physicians.
Thinking through our name change gave us an opportunity to re-evaluate what is important to us as an organization and refocus our attention on three key priority areas:
- Providing education and support through essential programs and evidence-based resources
- Working collaboratively with partners to save and improve lives through research
- Speaking up on behalf of our community through advocacy efforts
Along with the name change, we will be launching our new website this summer. Alongside a fresh look, easy navigation and great information, the website will also feature a new members-only section for Asthma Canada Member Alliance (ACMA) members. For those who are not yet ACMA members, we strongly encourage you to register here so you can take advantage of the Community Forum, an interactive Asthma Action Plan and Symptom Tracker.
The upcoming launch of the new website and our new name is an exciting moment for us. Drop us a line
and let us know what you think of our new name, Asthma Canada!